Unbundled sports rights shouldn’t create an unbundled TV experience
With sports rights fragmenting, publishers and platforms can ease fans’ frustrations with data.
Test Post
Portable internet connectivity has become core to everyday life. In fact, our smartphones have become so ubiquitous that data from Parks Associates says they’re now more commonly owned than TVs. And away from home, in-car integrations let us embed our media lives directly to in-dash infotainment screens. The downside, however, is that the fragmentation of …
New Case Study Template 3
Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact Us AI’s new role in marketing outcomes Artificial Intelligence (AI) is often celebrated as the ultimate solution to advertising efficiency, helping brands plan better, work smarter and save time. It’s the headliner at every industry event and a …
New Case Study Template 2
AI’s new role in marketing outcomes Artificial Intelligence (AI) is often celebrated as the ultimate solution to advertising efficiency, helping brands plan better, work smarter and save time. It’s the headliner at every industry event and a hot topic in boardrooms. And so far, AI has proven a valuable asset in streamlining the planning process. …
New Case Study Template
Introduction AI’s new role in marketing outcomes Artificial Intelligence (AI) is often celebrated as the ultimate solution to advertising efficiency, helping brands plan better, work smarter and save time. It’s the headliner at every industry event and a hot topic in boardrooms. And so far, AI has proven a valuable asset in streamlining the planning …
2025 FAST report title
Tracking the evolution of FAST channels and the opportunities for platforms and advertisers Lorem ipsum dolor sit amet. Hic autem magnam ut voluptas adipisci ex consequuntur asperiores est iste reiciendis et ducimus nulla ea autem sequi qui incidunt voluptatem. Et voluptates earum ab error eligendi hic officia provident non exercitationem possimus eos internos necessitatibus et …
SVOD catalogs are big business, but they’re vastly underutilized
Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
What’s new in SVOD? Most of its content
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
2024 State of Play
This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.